IMO they do not write for character growth or integrity anymore
They have all but ruined the lead characters through the years for BAD writing.
True they can have a character fall from grace and build them back up ...gh however doesn't do . They set out to ruin characters to prop and pimp others.
They also don't realize that some characters are not going to be liked. Every show needs a charater fans love to hate. Not like on gh were you just HATE them.
Think again comes down to writing true to character and history.
Writers on gh are asked to DEFY the characters true nature to push agenda and pets.
Face it JM is a classic example. The real jason would never get back with samho and if he did there should have been "hints' to why and a reason behind it.
With Liz , they did a good job through the years showing her action and the motivation behind them. So fans can get in her head and understand where she is. Does't mean fans will stick around and watch it though. They had her regress and she is stuck back in time.

Like I said stories and characters should evolve and grow. move forward
gh seems to me to be stuck in rinse and repeat SSDD
they do not use the past to their advantage either
instead the use it when it is 'needed" and then try to spin it for their current agenda

imo the problem is the management and the fact they play favorites and are not out to do justice to gh