NR viewers have only watched events, outside of the core people that always watch, so they may tune in or not. We discussed this about a month or two ago, there are only about 100,000 households used for sampling. So it only takes a very small number of viewers to watch or not watch, very small, like one household could equate to 100,000 viewers or something of that nature.

So if a couple of NR households watch, it makes a difference, it they turn it off it makes a difference. Sort of like the electorate vote, is the demos, the popular vote is the ratings.

I have only read on one board where there was a poster that said they had a NR box and that was on maybe ABC, and they were turning it off because Becky was fired. They were also not 1.5 fans. Then that same week a bunch of 1.5ers were complaining that the reason 1.5 did not get higher ratings was because Liason fans figured out a way to be a part of the NR group - - I kid you not.

Strange folk over at DD sometimes.